trade shows

Don't #*$% it up...

Don't #*$% it up...

The typical buyer at a travel trade show had more than 130 back-to-back appointments while those of us on the other side of the table had just 5 or 6 minutes to qualify any potential leads, make a lasting impression, deliver product highlights and, of course, land new business. 

You just spent thousands of dollars of your company's money and you need to get a great ROI if you want to attend next year's show, make your goal for the year or simply prove that you know what you're doing. 

Here are four things the pros do to make sure they're getting the biggest bang for their buck…

Create An Amazing Profile Sheet

Create An Amazing Profile Sheet

Whether you'll be attending the ABA Marketplace, SYTA Conference, NTA appointments, WTM, IPW or you're hitting the road on a Fire Starter Brands sales mission, the profile sheet will be one of your most valuable collateral assets. 

This article pulls from more than 20 years of experience and includes helpful hints, a simple check list and core elements of a profile sheet to help industry suppliers, destination marketers and product providers ignite more interest in their offerings. 

Trade Show Secrets Revealed

Trade Show Secrets Revealed

Recently a tour operator came up to me at a conference and said, “If I hear one more word about new sheets or a special exhibit, I’m going to scream.” This made me think about how painful it would be to sit through more than a hundred of these 7-minute meetings if every one of them sounded the same.