travel

Creating Great Stories That Sell Destinations

Creating Great Stories That Sell Destinations

Want to be a great tourism marketer? Learn to tell great stories…

The speaker had the stage for less than 10 minutes. In that short period of time, she inspired thousands of people to take a tour of her hometown. She didn't use any slideshow, fancy video or exciting sales pitch. She simply told an incredible story.

Stories are remarkable tools that bring meaning to a place, a time, a people, building an unforgettable experience. Stories can inspire, captivate and engage new audiences while dispelling preconceived notions and creating newfound interest.

So what makes a great story?…

9 Really Cool Holiday Traditions from Around the World

9 Really Cool Holiday Traditions from Around the World

Many of us who love to travel and have found a livelihood in this industry have done so because we are curious creatures. We live to learn, to explore and to experience the world around us. We know that the landscape is different in places far from home. We know that there are flavors we have yet to try. We know that there are rich traditions in every culture that, although different, share similarities with those we hold closest to our hearts. Ours is an industry of togetherness, of encouraging understanding, of celebrating the things that make us different and recognizing the humanity we create together.

It's with this curiosity in mind, that I put together a list of nine really interesting ways people around the world celebrate the holidays. Each is pretty different than what most of my friends are used to and they're all awesome in their own way. 

Prediction: 5 Travel Industry Trends to Watch For in 2018

Prediction: 5 Travel Industry Trends to Watch For in 2018

2017 is nearly done. It's time to take a look at what we can expect to see in 2018 that will impact visitors and change how we do business: For instance, in my conversations and work within the travel industry worldwide, I've noticed that faces keep getting younger, regardless of the business type or buyer/seller side of the table.

While it's no secret that those millennials have crept into the workforce - the US Census now reports that they are the largest living group. Preparing them for leadership is a challenge many organizations will face in 2018. A recent report by Bersin for Deloitte predicted that more than three million company leaders, would retire in 2017, leaving space for younger professionals and those with upward goals to take the reigns. 

Here are four more trends that you can expect to see in 2018...

10 Stories of Unforgettable Customer Service

10 Stories of Unforgettable Customer Service

Why are we as consumers so captivated by stories of great customer service? Perhaps it is because they serve as a much needed reminder that there are companies (and amazing support reps) who still care about their customers.

Every company says that their customers are their #1 priority, but stories show us that many businesses are ready, willing, and able to go the extra mile for each and every one of their customers.

As Benjamin Franklin would put it: “Well done is better than well said.”