workshops

The Science Of Storytelling

The Science Of Storytelling

“Why storytelling?”

“Simple: nothing else works.”

That was the rudimentary answer that I gave to cynical left-brained managers back in the 1990s and early 2000s when I was introducing them to the power of leadership storytelling. Slides leave listeners dazed. Prose remains unread. Reasons don’t change behavior. When it comes to inspiring people to embrace some strange new change in behavior, storytelling isn’t just better than the other tools. It’s the only thing that works.

Creating Great Stories That Sell Destinations

Creating Great Stories That Sell Destinations

Want to be a great tourism marketer? Learn to tell great stories…

The speaker had the stage for less than 10 minutes. In that short period of time, she inspired thousands of people to take a tour of her hometown. She didn't use any slideshow, fancy video or exciting sales pitch. She simply told an incredible story.

Stories are remarkable tools that bring meaning to a place, a time, a people, building an unforgettable experience. Stories can inspire, captivate and engage new audiences while dispelling preconceived notions and creating newfound interest.

So what makes a great story?…

This Is The Personality Trait That Most Often Predicts Success

This Is The Personality Trait That Most Often Predicts Success

The only major personality trait that consistently leads to success is…. 

"It's emerging as one of the primary dimensions of successful functioning across the lifespan," Paul Tough writes in "How Children Succeed." "It really goes cradle to grave in terms of how people do." 

Tough says that people who test high in ____ get better grades in school and college, commit fewer crimes, and stay married longer.

3 Ways to Benefit from Strategic Partnerships

3 Ways to Benefit from Strategic Partnerships

It's no secret, strategic partnerships are the key to helping a small and medium sized business succeed in a saturated marketplace. In my work with destination marketers, attractions, restaurants and hoteliers around the world, I make a point of telling each to work on strengthening their local partnerships. Here's why..