Media

Five Mistakes That Waste Your Money!

Five Mistakes That Waste Your Money!

There's no prize for being the most wasteful with money. For many companies, the margin between profitability and just getting by is as simple as managing waste.

Spending wisely is key to wasting less. Making sure each marketing dollar is producing the desired result will help you manage great returns. Are your marketing dollars working for you?

We put together a list of the top five areas where you might be burning your marketing dollars.

The Resurgence of Direct Mail

The Resurgence of Direct Mail

Beginning to plan a marketing or advertising campaign is never an easy thing. Humans are unpredictable, technology evolves, and budgets fluctuate through the years. It might feel impossible to figure exactly what might be the best move for your business, especially when we are faced with so many ways to reach out to our audiences.

One of the biggest mistakes businesses are making right now is the debate over digital marketing versus direct mailings. We’ve been told for years that direct mail, often describe as “snail mail” due to its delivery time, is dying or dead. But the statistics just don’t add up. As the effectiveness of the digital mailing begins to show decline, direct mail is growing to support the loss.

Remember When: Stephen Ekstrom in the NY Times

Remember When: Stephen Ekstrom in the NY Times

How many people can say, "They wrote about me in the New York Times?"

Fire Starter Brands' very own Stephen Ekstrom can. If you hadn't seen the article that appeared in the Business Section of the NY Times on May 10, 2010, shortly before founding Fire Starter Brands, click here to take a look.

Create An Amazing Profile Sheet

Create An Amazing Profile Sheet

Whether you'll be attending the ABA Marketplace, SYTA Conference, NTA appointments, WTM, IPW or you're hitting the road on a Fire Starter Brands sales mission, the profile sheet will be one of your most valuable collateral assets. 

This article pulls from more than 20 years of experience and includes helpful hints, a simple check list and core elements of a profile sheet to help industry suppliers, destination marketers and product providers ignite more interest in their offerings. 

42 Awesome Business Cards Designs

42 Awesome Business Cards Designs

In today’s tech-oriented world of short attention spans it is more important than ever to make a compelling first impression. A brilliant business card that speaks to your profession, serves some unusual function or that transforms into something else can be a great way to grab attention and inspire those you meet. Organized by category here are 42 extremely creative business card designs. Some of these are old, some new, but all are still amazing examples of out-of-the-box thinking in business card design.