I challenge you to do a little behavior analyses on yourself the next time you get your mail. Most people do a quick sort, setting the bills aside to pay later, and culling out the “junk mail” in the nondescript envelopes from unrecognizable names (to open and read later). All postcards are glanced at (before tossing into the recycle bin or saving) to see if they are important.
Wait a minute. Think about what you just did. The first, and probably only pieces you read during the first pass-through were the postcards – especially if they were colorful, unusual, or had an interesting headline.
This is a marketing tactic many businesses already know; postcards are a great way to grab someone’s attention. More importantly, virtually 100 percent of postcards are read. Why?