Going to IPW or another travel industry trade show? Here are 8 tips you can use to make better use of your micro-appointments, turning those quick interactions into new relationships and opportunities for your destination, service or product.
API… if you work with a tour operators, online travel services, airlines or hotels, you’ve probably heard someone reference their API. If you’re planning to attend a big travel industry trade show like IPW, the ABA Marketplace, World Travel Market or ITB, you’re going to hear about it. So what is an API and why do so many travel trade buyers and package tour planners use them?
We found this great video that helps explain the role of APIs even in our b2b, b2c, tourism and trade trade world. Take a look.
Each year, our team meets with hundreds of travel trade buyers. We take time to visit them in their offices, learn about the challenges they face and gather insight on the products, services and themes their customers crave. We’ve also worked with a number of destination marketing organizations, museums, attractions, hotels and other suppliers to gather valuable market research, develop incredible training programs and build strategies to capitalize on upcoming buyer needs.
It’s time to take a look at what you might expect to see in 2019 that will impact visitors and change how we do business.
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Whether it be a systems failure or, instead, the ever-increasing risk of a cyber-attack, extreme weather, natural disaster or catastrophic health and safety breach, the event of a major incident could severely threaten the operation of your business. Having a plan in place is fundamental to maintaining a level of continuity and ensuring your business can keep running.
I recently came across some alarming statistic...
80% of sales require 5 follow up calls after the meeting. 44% of salespeople give up after 1 follow-up.
I’d be a very rich man if I had a dollar for every time someone said, ‘this industry is based on relationships.” Just like a healthy marriage or a great friendship, the spark may be there at the beginning, but it takes time, multiple shared experiences and trust to build a healthy relationship.