graphic design

The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.

The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.”

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we’re going to cover a selection of the most reliable research on color theory and persuasion.

Hotel Marketing Apathy: The Hidden Cost Of Doing Nothing

In an article originally written by Junvi Ola for consulting firm, Tambourine, the writer takes a look at the costs associated with brands that become complacent in their marketing efforts and stagnant with regards to their outreach activities.  

Click here to read the full article.

Seven Branding Mistakes Your Small Business Is Making

Seven Branding Mistakes Your Small Business Is Making

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind.  But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming.

It’s actually easier to do than most imagine. Just make sure to avoid some common pitfalls and branding mistakes.

5 Ways to Stop Your Sales-Pitch Email From Getting Trashed

5 Ways to Stop Your Sales-Pitch Email From Getting Trashed

This is an example of a terrible prospecting email. Sadly, this isn't an outlier, as most emails written by sales people are completely ineffective.

However, after spending several years testing various technique with other experts and clients, I have developed five strategies for crafting emails that are sure to grab a prospect’s attention:

How To Craft The Perfect 'Shark Tank' Pitch

How To Craft The Perfect 'Shark Tank' Pitch

Now in its fifth season, ABC's hit reality pitch show "Shark Tank" has made entrepreneurship and the process of acquiring funding a cultural phenomenon. It's also provided countless examples of pitches that work and pitches that fail miserably.

Is there a formula for crafting the perfect "Shark Tank" pitch? Pierce Marrs, a sales and communications coach who does a weekly podcast recapping the show, thinks there are some basic rules any aspiring deal-maker should know. His tips don't only apply to "Shark Tank" hopefuls; they're useful takeaways for any entrepreneur looking for money.