When is the best time to market to travel trade buyers? It's a question I've heard thousands of times. The answer: buyers are looking for new ideas and new vendors all year long.
What does it take to capture a tour operator's attention?
Throughout the year, we help many destinations, museums, attractions, hotels, tour providers and restaurant companies promote special offers, highlight seasonal offerings and draw attention to new features that may appeal to tour operators.
We've found that there are three critical components your announcement must have if you want to capture the operators' attention and convert their interest into new bookings. Here they are.
Using the humble fax as a marketing tool is extremely powerful and ensures your message reaches your target market simply, instantly and cost effectively and is not subject to the “delete button”. Getting your fax broadcasting campaigns right can enhance your offering, increase conversion and ultimately revenues.
Tips for your Next Campaign:
For too many entrepreneurs, the rise of social media has been the decline in email marketing. That is a mistake. Email marketing is still a highly effective way to increase sales for your business.
In 2013, 3.6 billion people had email accounts according to Jeff Bullas. It’s estimated that by 2016, that number will increase to 4.3 billion people. Social media is a great way to generate leads, but email converts leads into customers.
Over the years, email marketing has gotten a bad rap because of spam. Realize that spam is everywhere, even on social media. People still respond to the right kind of emails. Smart entrepreneurs use email marketing to create new business and turn customers into repeat customers.