A Practical Guide to Perfecting the 7-Minute Trade Show Appointment

So many of the travel industry trade shows and conferences are built around the business exchange or marketplace appointments. These appointments are quick, often 7 minutes or less. So how do you make a meaningful impression, qualify your lead, strengthen or build relationships and identify your next steps? This practical guide will answer those questions and a few you haven’t even considered yet so that you can make the most of these micro-meetings.

We’ve taken our 40+ years of industry experience and feedback from influential industry buyers to develop these practical and easy-to-adopt pointers.

trade show appointment tips 7-minute ABA conference tour operator

With your free download, you’ll learn:

  • How to make a lasting impression

  • What buyers want to know during your appointment

  • Myths to dispel before setting your appointments

  • Ten of the best questions you should ask

  • When to ask for the sale

  • Proven Pointers to help you maximize the sales opportunity

This is a great tool to share with:

  • Industry Peers

  • Future Investors

  • Local Partners

  • New Employees

  • Trade Show First Timers

  • Members of your CVB

  • Important Stakeholders

Download these great pointers and check out our workshop and training programs so you can be well-equipped to maximize your travel & tourism business.

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